/ Case study 02 · Unilever
Executive Coaching Scaling & Optimization

Project Overview
Project Overview: Executive Coaching Scaling & Optimization
- Client
- Unilever
- My Role
- Project / Program Manager
- Target Audience
- Executive Tier (Work Level 3–4 / Director & Vice President level)
- Key Achievements
- Redesigned the intake lifecycle, reducing executive coaching deployment times by over 50% and unlocking team-level program expansion.
The Context & Challenge
To support the leadership alignment of Unilever's senior executives, the company needed to scale its executive coaching framework. My mandate was to identify and match high-caliber coaches for Director (WL3) and Vice President (WL4) leaders while optimizing a slow, fragmented global request process that took up to 6 weeks from submission to engagement kick-off.
My Responsibilities & How I Delivered
Process Redesign & Optimization: Partnered closely with Unilever stakeholders to audit the existing coaching request workflow. Stripped out redundant steps and administrative bottlenecks, compressing the total turnaround time down to just 2–3 weeks.
Elite Talent Sourcing: Managed the identification, vetting, and onboarding of premium executive coaches qualified to consult and guide upper-tier global leadership.
Data Visibility & Reporting: Built a streamlined tracking infrastructure that gave both internal teams and the client real-time visibility into program metrics, matching statuses, and qualitative progress.
Service Line Expansion: Proved the scalability and reliability of our new operations, building the trust required to expand our relationship with Unilever beyond 1-on-1 engagements into team leadership development programs.
Key Highlights & Metrics
Lead-Time Compressed by 50%+: Successfully cut the coaching request-to-launch cycle from a 6-week delay down to a rapid 2–3 week turnaround.
Data-Driven Visibility: Replaced a manual tracking setup with a clear reporting workflow, giving stakeholders instant visibility into program performance.
Portfolio Scale-Up: Leveraged operational success to expand the business footprint, evolving the contract from individual 1-on-1 coaching into team-based leadership development programs.